Federico Bonenti's profile

International Campaign and Lavazza Calendar 2012

THE LAVAZZERS 2012.
This time it is all in the numbers: 20th Calendar, 12 photographers.
The best. Those who have made Lavazza history. Together for the very first time, in front of the lens.
12 different styles, for 12 souls of coffee.
Intimacy. 
We meet at 69 Gansevoort. Every evening. 
She finishes her show and finds me waiting for her. She is a Burlesque dancer.
While we are drinking our coffee, she talks a lot, very fast. I don’t.
She often says she is happy to be my muse and that I am friendly. She certainly is.
She’d like me to go and see her one time when she is performing. I will go.
Then we smile our goodbyes and get into our different taxis. Our paths separate us until the next evening, when we meet again at 69 Gansevoort.
Culture.
The story I wanted to tell was that of an encounter between two cultures, mine Spanish and Italian, using two legends: Don Quixote and Lavazza.  
An interpenetration of stories and History, fantasy and concrete, surreal and real. Because to daydream like  “El ingenioso hidalgo” you have to keep your eyes wide open.
Maybe with a good coffee.
Energy.
Happiness is when the sadness subsides.
Coffee and espresso, I use as tools to push my mind into gear. It's also good for you, black and fresh. It contains very healthy tannins and antioxidants taken this way.
Personally, having to deal with depression, coffee helps me in the dark times to feel better and it motivates me, along with intense physical exercise it keeps the Beast at Bay and the darkness away. Thank you Lavazza for the aroma, taste and happy ritual of your delicious coffee.
 
Escape.
My work forces me to travel all the time. Flights, delays, lost baggage, jet lag, endless journeys onboard the weirdest means of transport.
No matter how far I travel, I can never escape the way I can when I am behind my camera. That is my real break from the world. Those are the moments I dedicate to myself.
Substance.
When I am shooting I want to get right inside the very nature of things, be the storyteller of experiences and relive them from the inside. I am not interested in shades and through the lens I can see the world plainly: it is either black or white. Above all black, because of the intensity it conveys, the strength, the sense of cleanliness. Black does not lie, in a certain way it is clear. Just like my models. Just like my coffee.
Inspiration.
‘What’s on the artist’s mind while drinking Lavazza coffee’: this was the idea behind the self-portrait. My main inspiration is the human body.
I have always loved what light does on a body in the studio, and how a landscape of skin is created. So naturally, the body is what’s on my mind.
Reflection.
Inside my studio, a childhood memory is analysed, rearranged, chopped up and questioned again and again until its faint outline comes into focus on the ground-glass of my camera. I fire the shutter freezing the memory forever in the exploding light.
Humour.
There is a fundamental difference between the photographer Elliott Erwitt and the artist André S. Solidor.
Elliott likes his Lavazza espresso neat and 'corto', while André likes his macchiato 'lungo'. 
But it is fair to say that in one way or another both are united in their fidelity to Lavazza coffee.
Excitement.
Like most photographers, I definitely prefer to be on the other side of the camera, so when I was asked to work on this commission it was important that it was done with irreverence and most importantly to have some fun.
The most euphoric and excitable entity I know is Frank MacKay, Frank is a French Bulldog and my best friend. Whenever I come home from whatever place,  he is always there - loyal, steadfast and ready to eat any of my clothing or any important documents in my possession, he hates it when I am away and he has eaten two passports and a drivers license, so this proves that he really wants me at home with him.
I wanted to tell his story in the image and make people smile for a second. I believe that Life is fun and every second should be savoured.
Deep.
A patinated 150 year old wall, top lit, an emptied elevator shaft, which now serves as stairwell. Perhaps an unlikely destination for a photographic series of artists—yet at
some point it became a familiar common denominator – almost a stage – not only for my subjects, but also for my work.
CREDITS
Creative Director: Michele Mariani
Copy: Federico Bonenti
Art: Andrea Lantelme
Photographers: Albert Watson, Eugenio Recuenco, David LaChapelle, Annie Leibovitz, Thierry Le Gouès, Erwin Olaf, Miles Aldridge, Elliott Erwitt, Finlay Mackay, Marc Seliger, Marino Parisotto, Ellen Von Unwerth  
 
AWARDS
Gold ADCI AWARDS PHOTOGRAPHY "Me and Breaunna at diner" Albert Watson
Gold ADCI AWARDS PHOTOGRAPHY  "Me, Don Quijote" Eugenio Recuenco 
Shortlist ADCI AWARDS PHOTOGRAPHY All the others
 
Archive Vol. 3 2012 “The Lavazzers” LAVAZZA: Watson, Recuenco, Olaf, LaChapelle, Von Unwerth, Leibovitz
 
 
International Campaign and Lavazza Calendar 2012
Published:

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International Campaign and Lavazza Calendar 2012

"THE LAVAZZERS": International Campaign and calendar 2012.

Published: