The challenge
Amber Bebe is an Australian distributor of the popular amber beads for teething babies and toddlers. The new business owner had purchased the business along with the existing branding and website. Her one request when engaging Harmonica for a rebrand was to make Amber Bebe look natural, something that was completely missing from the previous look.
The strategy
The branding is inspired by the baltic amber beads themsleves and how they are formed from tree resin. The tone of the brand is set with a natural pastel colour palette and softened, organic edges. Rollout of the new brand style included redesigned packaging, marketing materials and a re-skin to the existing website.
