Mission Statement:
Our mission is to provide a pioneering product that is truly out of this world. We want gardeners and farmers at every level to be able to revolutionise the way they work with plants and crops and allow them to achieve unparalelled results by using our product. The way plants grow has changed forever and we are commited to unlocking even more secrets within The Moon that can benefit humanity.
Who knows what we will find?
Brand Toolkit:
The typefaces used fit their purpose very well, Heavitas in particular. It is a strong bold font that is also soft and easy on the eye. Providing a perfect balance between the boldness of space and the finesse of plant growth. The colour palette brings the identity to life. A lush, striking green, coupled with the two neutral supporting colours creates a harmony throughout the identity and make it easily recognisable over a number of different platforms.
Logo:
The idea behind the logo is that it incorporates Artemis, the moon and the wilderness. The latter two things were what Artemis represented as a Goddess. It also represents the location the product is found and how it is utilised within horticulture and agriculture. As the logo forms together it also creates the appearance of a space helmet which is the added bonus within the logo. The final logo is surrounded by a capital ‘A’ as it provides reinforcement to the logo and also makes it alot easier to recognise when it appears at a smaller size.
Packaging (Day time):
When first purchased, the packaging is intact. But when needed, perforated straps lift out of the rear of the pack to allow user to mount the pack on their back to make usage easier. This same mechanism is used to release the pouch at the bottom of the pack which unscrews and allows the user to attach a hose so they can spray their plants as they desire.
Packaging (Night time):
When the packaging is seen under the light of the moon, the ink on the packaging glows. This glow makes the packaging more exciting and makes it fun to interact wih while giving it a cool, space like aesthetic.
Website:
Website for Artemis which provides information on the company, their products and what they desire to achieve.
Vehicle livery & Uniform:
The Vehicle livery and uniform seen here is for employees of Artemis when they are asked to apply Lunar Plant Tonic on crops and plants at farms or green spaces.
Moon exploration livery:
The livery here is featured on vehicles and equipment used to further explore the baron landscape of The Moon so that Artemis can look for more water deposits and also allow us to discover the moon even further to try and see hwat else can be found.
