BodyBox is a concept brought about by a fitness guru in Joplin Missouri.
On any average day you pass a multitude of vending machines dispensing things like candy and soda. Not many healthy options can be found on those metal snack stocked shelves. Imagine going to the gym and instead of seeing a chocolate bar staring you in the face, you see a protein supplement. Would that help you better stick to your healthy lifestyle?
BodyBox is a vending machine designed to dispense things to help you on your fitness journey. Afraid you wouldn’t know what to buy from the machine or what it's for? No problem! BodyBox is also fit with a digital screen that educates you on it's products, what they are used for and how to use them.
This was an amazing concept and all it needed was a logo along with a small identity to get the ball rolling. When designing the logo I had to keep the customer in mind and be sure not to alienate anyone who may be new to the lifestyle. This project was a great opportunity to play with negative space and type.
