RC Joness profil

Burger King Partner Promotions

THE SIMPSONS MOVIE
Burger King partnered with Fox for the release of the much-anticipated Simpsons Movie, with the ultimate goal of driving sales, return visits, movie ticket sales and traffic to the BK site simpsonizeme.com where guests could turn their a photo into a Simpsons character. The efforts were supported in-restaurant with fun posters
HEINZ-BRANDED PACKAGING
In 2008 Heinz and BK stopped dancing around the issue and made it official: They were an item. To let everyone know that from-that-day-forward BK was serving only Heinz ketchup, we created fry and burger packaging celebrating the delicious new relationship. (Wanna see what these look like as trash?)
Whopper wrapper
NFL PARTNER PACKAGING
Burger King and the NFL wanted to highlight their partnership during the height of the football season: The Super Bowl. We created custom artwork and copy for each cup, fry container and bag that spoke to the fanaticism of fans and how BK food enriches the fan experience. Scroll down to read copy.
Small size frypod
Medium size frypod
Large size frypod
Small size cup
Medium size cup
Large size cup
A blogger had nice things to say.
2010 WINTER OLYMPICS PRINT AD & POSTER
Burger King Canada wanted an iconic way to show their support for the 2010 Vancouver Winter Olympics. We designed this piece, an homage to the iconic photos of Mark Spitz and Michael Phelps, to be used as an ad and poster.
SEATTLE'S BEST COFFEE PACKAGING
In 2010, BK started serving a new brew and wanted to announce it in the most obvious way: A Seattle's Best/BK branded coffee cup. (Wanna see it as trash?)
Burger King Partner Promotions
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Burger King Partner Promotions

Various Burger King packaging elements and in-store posters for promotional partners.

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