Mark Shorter's profile
Events App Icon Design
Vague Notions
The project began with some very vague notions about what the design should look like, but really keeping the mark as simple as possible and trying to communicate multiple locations, many people, and numerous venue-types was the primary goal.
 
Art Director: Mark Shorter | Designers: Mike Keller and Nasser McMayo | Project Manager: Colleen Boyd
After numerous sketches, presentations, and iterations, we were finally able to land on something that both met the clients communication needs and presented well visually. The base of the icon is based on my earlier work for the App Icon Brand Architecture, which allows for the primary field too represent the application mark, while the brown base provides an extension of the brand itself.
The design process winding down to four final designs, each with completely differing conceptual directions.
The app icon as seen on-device.
The final design
Thanks for looking :)
Events App Icon Design
249
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Mark Shorter's profile
Mark Shorter

Owner

Events App Icon Design

A new design to represent people coming together to learn about financial and investment offerings.

249
1.2k
3
Published: