[bumbershoot kids festival]
Under the umbrella of Seattle’s Art and Music festival Bumbershoot, I wanted to further develop the festival's existing array of children’s activities called Youngershoot. By visually identifying it as event sub brand gives it a unique distinction under its parent, Bumbershoot. My concept was to organize each day into individual workshops in the areas of music, theatre, and visual arts centered around engaging activities and hands on experience. Through the framework of imagination and with the help of the lovable monsters, kids can have fun while expressing themselves with curiosity and originality.