Bread that speaks for itself
Our aim was tocommunicate the indisputable quality of the bread provided by the modernmanufacturing company Grain Holding. That is why the packaging concept reflectsthe idea of “Bread that speaks for itself”.
This idea isvisualised literally through a speech bubble containing an ironic remark aboutthe name of each type of bread. A pictogram on the packaging displays all the product’sadvantages at a glance.
The bright,complementary colours on a white background, unusual for the sector, showsimultaneously both the variety of available products and their single brandidentity.
Russkii Khleb’spackaging is simple, clear and succinct, drawing the customer’s eye to theshelf and standing out from its competitors, as well as reflecting the modernimage of the manufacturer.
Project by Plenum
Brand ConsultantTatyana Kharitonova
Brand AnalyserKaterina Palshina
Creative Director Nadya Yurinova
Project ManagerPavel Nesterenko