MAC Astounding Vital Audacious Fantastic is a colour carnival of chaos and creativity. MAC has unveiled its first flagship Pro store in Carnaby Street, Soho-London. Following Carnaby street, this campaign is used globally  to announce new flagship MAC store openings. I have designed and developed the digital portion of it, including email announcements, videos for online advertising, social media, outdoor and in-store LED billboards.  

The announcement of the relocation of MAC store, Le Marais, was done in a guerilla marketing format by projecting the branding animation I created using a human projector, in the heart of Marais, around the store and on selected walls of the neighborhood. Urban Act did the installation.