Client: Tesco Bank
Rep Agency: Jelly London
Direction & Animation: Mr Kaplin
2D Character design: Berry Kim
3D Character Modelling: Marijn Raven
3D Character Rigging: Marijn Raven & Pierre Plouzeau
Character animation: Pierre Plouzeau
3D Modelling and Animation: Andreas Straga, Daniel Zucco, Robert Glassford
Texturing, Lighting and Compositing: Andreas Straga, Daniel Zucco and Robert Glassford
Grade: Suite TV
Working with Jelly London and BBH we created a online campaign for Tesco’s new Premium Credit Card.
The brief for the project was to take the viewer on a seamless journey from product to potential reward, visually representing the message ‘Your purchases get you closer’. To keep the products and the potential rewards the focus of the piece we used minimal environments, a limited colour palette and simplified character designs.
Big thanks to everyone who worked on the project!