Oranjebitter Festival 2016
Handmade visual campaign
Teaser 2 from 3 : Introducing main act
De Jeugd van Tegenwoordig
Teaser 3 from 3 : Introduction
Welcome to Oranjebitter
Campaign
Print + Online
Behind the Scenes
The making of
Campaign
On location
Oranjebitter Festival 2016 – Little Big Adventure
Background
The folks from Oranjebitter Festival make sure all visitors get a great experience, rather than just enjoy good food and great music. They pay close attention to every detail so you can really be in a different world for one day.
The project
Background
The folks from Oranjebitter Festival make sure all visitors get a great experience, rather than just enjoy good food and great music. They pay close attention to every detail so you can really be in a different world for one day.
The project
To create the ultimate Oranjebitter experience we named this year’s edition ‘Little Big Adventure’, representing all different and fun elements of the festival. We poured it into a boy scouts theme and got busy creating a suiting campaign.
Throughout the whole campaign you could find small adventures; hidden gems in film and print, Easter eggs in the website and putting online visitors to the test by having to answer questions to unlock the hidden line up.
Throughout the whole campaign you could find small adventures; hidden gems in film and print, Easter eggs in the website and putting online visitors to the test by having to answer questions to unlock the hidden line up.
For decorating the terrain we teamed up with Red Bull and created the Adventure Games, where people could test their survival skills, and proof to be worthy Oranjebitter boy scouts. Even the personnel outfits were branded in style with patches, scarves and khaki’s. It’s really all in the details!
