‘Life + Soul’ is a global gathering, to celebrate 10 years of TOMS, thats 10 years of successful business, and 10 years of helping improves life of those in need. The Life and soul festival is a way of connecting those who buy the products (shoes, sunglasses, bags, coffee) and those who receive a life saving gift because of it. What better way to connect the two than through celebration.

 

Life & Soul will be a global celbration held in various locations around the world. The event is a chance to merge yourself in other cultures and experience different lifestyles, and making connections to those who you have helped. But most importantly it about learning how and why TOMS do what they do, hear first hand about how TOMS has improved life. 

 

The Life & soul festival will last the whole of 2016, the digital element will consist of a digital map, partnered with social media ‘periscope’ allowing viewers to log in and view live threads of celebration around the world, some celebration will be global, others may be daily achievements for instance - receiving your first pair of trainers. 

 

This is a fictional project submitted to D&AD for TOMS brief 2016.