Bokar
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About

About

Contemporary font based on 1940s A&P coffee packaging typography.
Published:
I am particularly taken with the packaging for A&P coffee brands Eight O'Clock, Red Circle and Bokar whose eccentric yet elegant typography harkens back to an earlier, less complicated era. The font Bokar is my nod of appreciation to those robust and full-bodied blends spared from the bland, tasteless scourge of corporate branding.