The Local Spill has one mission: to get coffee and tea drinkers of Grand Rapids, MI to “spill” out of their comfort zone and try new and local places. The Local Spill campaign consists of a publication and a smartphone application that feature different coffee and tea shops that each have their own flavor and personality. Showcased for all of these places are the hours open, location, about, history and background, specials and a lot more. The smart phone application also showcases ratings and directions and it connects to social network medias such as Facebook, Twitter, Foursquare, and more for those check-in enthusiasts. Also this campaign maintains a series of print and online advertisements. Their motto is: "Don't be afraid to spill."