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Client: Lectrix Product: Smart Home Stuff Electrics In order to break into the very crowded industry of home electrics, Lectrix needed value-ad… Read More
Client: Lectrix Product: Smart Home Stuff Electrics In order to break into the very crowded industry of home electrics, Lectrix needed value-added features offered at competitive prices. A2 created a line with unique, compelling features on each product—digital recipe books, breadbox toasters, and salad spinners that chop the salad. The line not only gained entry, but the attention of Salton who purchased the business. Creators: Lou Henry, Bruce Ancona Designers: Lyndon Treacy Joe Gasparino Chris Mellen Year: 2001 Fields: Industrial Design Engineering Read Less
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LECTRIX SmartStuff Home Electrics