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Coporate Design

Julia Reindl
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Corporate Design for a fictional company "nuvo"
# corporate identity design company DUT south africa office furniture
The brief:
The company „nuvo“ focuses mainly on modern office furniture and the selling of lockers and cabinets made out of steel. This year, they celebrate their 25 years in the industry. For that reason, they want a redesign of their brand and all Corporate Identity components such as the business equipment and the website. The brief is also about promoting the 25 years celebration with a Facebook Banner and an animated GIF.
 
 
The solution:
During my research on furniture companies I noticed, that the chair is most important during working time and that‘s why I decided to implement it as a figurative mark in my logo concept. I configured the claim „Furniture inspired by people“ to outline the main idea apparently for the customers. The illutrative line of the chair gives the brand a dynamic and modern look. The combination of grey and the highlighting color blue alludes the steel industry.
# corporate identity design company DUT south africa office furniture
# corporate identity design company DUT south africa office furniture
# corporate identity design company DUT south africa office furniture
Developing the final logo:
After finishing my research on different companies and their logos , I made some first scamps and concepts. I mainly concentrate on a dynamic and organic look of the logo (inspired by the shape of the back of a human being).
# corporate identity design company DUT south africa office furniture
# corporate identity design company DUT south africa office furniture
# corporate identity design company DUT south africa office furniture
# corporate identity design company DUT south africa office furniture
# corporate identity design company DUT south africa office furniture
# corporate identity design company DUT south africa office furniture
Animated GIF on the Facebook Website in order to promote the 25th anniversary of "nuvo".
# corporate identity design company DUT south africa office furniture
# corporate identity design company DUT south africa office furniture
Corporate Design – Durban University of Technology – March 2015
Coporate Design
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Neu-Ulm, Germany

Coporate Design

The project was developed in cooperation with the Durban University of Technology during a semester abroad in South Africa.

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