The debate about cannabis legalization has created an almost propaganda-like movement where it seems like all information is given by either the heavy stoners or the strongly opposed.
To create something trustworthy and informative with a neutral voice for the people that know too little about cannabis to be comfortable to take a stand in the debate about legalization. To focus on the actual plant and clarify some misunderstandings or misconceptions about cannabis in general
Using the familiarity aspect of a botanical plate we ́ve all seen in school creates credibility. And by seeing the well known cannabis leaf drawn as a botanical illustration will seem intriguing from afar because its two familiar associations that is not commonly thought of or seen together.