Changing Perspectives
This creative and fun campaign was designed to tackle the stigma around disabiltites in a new way and change peoples perspectives... The aim of the campaign was to inspire those living with a disability to overcome their disability in some way, redefine the boundaries of ability and go on to lead a fulfilling and limitless life.
The campaign also tries to address the topic in a positive, colourful and uplifting light to break the stigma of disabilities being a taboo and awkward subject. I wanted to create a platform for people to share their stories of overcoming a disability to inspire others. You can share your story too.
#IAmAble
The campaign also tries to address the topic in a positive, colourful and uplifting light to break the stigma of disabilities being a taboo and awkward subject. I wanted to create a platform for people to share their stories of overcoming a disability to inspire others. You can share your story too.
#IAmAble
