Our brief was to create a new pack for people whose houses had cable, but who didn't have Virgin Media yet.
Our solution was to send them a 'Home Improvement Kit', in the style of flatpack furniture, to show them how easy it was to upgrade their home entertainment. The thing we love most in the pack? The bubble wrap (everyone loves bubble wrap), and the builder's bum in the instruction manual.
The 'Home Improvement Kit' got a very strong response rate, and in 2013 was featured in Directory Magazine, a showcase for some of the best creative work from around the world.