Sørsida Grill & BBQ is a restaurant in Hønefoss, Norway that serves food with roots from the belt between Kentucky and Chihuahua. Grilled food, BBQ, Cajun, Creole, tex-mex and Mexican food.
Sørsida (Norwegian) = South Side (english)
This visual identity is created to bring a modern twist to the very masculine, stereotypical BBQ-language but still be in the same category. The illustrations works as an important design element in the branding of the restaurant as they can be used pretty much in any setting and size to create recognition.