Client Days of '47 Rodeo asked R&R Partners to elevate their branding and launch a campaign to promote their annual rodeo event. This campaign included a new logo, print, social media, tv, environmental displays as well as a new website which resulted in a record-breaking turnout of the 2015 event.

 

Several creatives were involved in this project. For my part, I hand-lettered their Ribs & Rodeo logo, which was used across all elements of the campaign.

 

In addition, this campaign won a Silver Addy Award in the Logo design and the Local Comsumer Campaign categories.

 

Creative Director | Kyle Curtis

Associate Creative Director | Alex Bell

Hand-lettered logo and design | Sarah Petersen

Designers | Marissa Empey, Becca Smith and Destin Cox

Website design | Rebecca Woolston

Copywriting | Bob Henrie and Ryan Izant

Brand Manager | Lisa May