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o2 germany | o2 o launch

In a category (cellular market) where there were hardly any innovations, o2 launched the tariff: o2 o.

Unlike all other providers in Germany, this tariff broke the rules:
+ no contract period
+ no monthly fee
+ you never paid more than 50€, no matter how much you used.

Based on the insight that people who are on the phone "scribble" on paper, we made this the main visualization of the 360° campaign.


Watch the case:
TEASER: "What do you think about when you make a call?"



PRINT: "Don’t think about calls while you’re on the phone."


o2 germany | o2 o launch
Published:

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o2 germany | o2 o launch

integrated campaign of the launch for the new tariff o2 o for o2 germany.

Published: