Westfalenhallen (English: Halls of Westphalia) are three multi-purpose venues located in Dortmund, Germany. The original building was opened in 1925, but was destroyed during World War II. New halls were built, the Große Westfalenhalle opened in 1952. The capacity of the arena is 16,500. The Kleine Westfalenhalle served also for balls, exhibitions and concerts. The Westfalenhallen GmbH has been a global player for decades and is known for its variety of different events.
The goal was to keep the iconic tradition of the old wordmark and transfer it to a new brand identity that covers all the characteristics of the Westfalenhallen. The new added key-visual is helping to form a central element through the whole branding and to underline solidarity, flexibility and easiness. A new, more passive wayfinding system was also part of this project. It should simply stay in the background and not distract people from exploring an exhibition or a show.