YCN Feel Good Drinks
collaboration with Sarah Pritchard
collaboration with Sarah Pritchard
Our response to the YCN feel good competition brief. We decided that the best way to make them famous was to make their brand more distinctive in its sector. We proposed a redesign of the bottle shape, along with a refreshed logo that better communicated the fell good fun elements of the brand. This would be accompanied by a launch campaign reinforcing the brands existing 'Feel good fridays' customer interactions.
