Chris Costuna's profile

MTV Mobile

Chris Costuna
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Mtv MTV Mobile Dolly Rogers interactive Social game facebook game
MTV Mobile

MTV Mobile wanted a campaign to enhance the “sexiness” of the brand with a focus on driving traffic to their Facebook page. We developed a Facebook game to encourage people to seduce their friends using the sexy film clips that are available exclusively to MTV Mobile clients. The person who seduced the most people would win a trip to New York City for two to celebrate New Years Eve on Times Square. During the course of the month the number of people who ‘Liked’ their Facebook page increased by 110% to 11,000.
Mtv MTV Mobile Dolly Rogers interactive Social game facebook game
Mtv MTV Mobile Dolly Rogers interactive Social game facebook game
Mtv MTV Mobile Dolly Rogers interactive Social game facebook game
Mtv MTV Mobile Dolly Rogers interactive Social game facebook game
Mtv MTV Mobile Dolly Rogers interactive Social game facebook game
Credits

Agency:
Dolly Rogers

Role:
Creative Director
MTV Mobile
Published:
Chris Costuna's profile

Owner

Chris Costuna's profile
Melbourne, Australia

MTV Mobile

MTV Mobile wanted a campaign to enhance the “sexiness” of the brand with a focus on driving traffic to their Facebook page. We developed a Facebo Read More

Published:

Creative Fields

Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives