Oreo - Fill the lOve is an entry to Future Lions 2016. The brand is not associated with relationships that are separated by distance, or little fights - only to "good times”. Our solution is simple — include an odd looking extra piece of cookie in every packaging. If paired, it becomes a heart.
It will propel the brand recall of Oreo, and it will create more positive brand associations. Before, it's only about the "good times", now, Oreo intercepts between two people to make greater times.
My partner Mimi Sia and I had fun making this project despite our distance.
Thank you!
