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Investigating brand co-creation
In this thesis, I have investigated the application of co-creation principles to brands in new forms of welfare services. The results of my enquiry have been collected in this book.
Un'indagine sulla co-creazione della marca
In questa tesi ho indagato la possibilità di applicare i principi della co-creazione ai brand nell'ambito di servizi welfare di nuova generazione. I risultati di questa indagine sono stati raccolti in questo book.
Tutor: Prof. Elena Giunta
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