Trocados is a digital literary magazine. The portuguese word “trocados” means “loose change”.
The magazine name refers to a quotation by writer J.G. Ballard in which he compares golden coins with short stories:
“Short stories are the loose change in the treasury of fiction, easily ignored beside the wealth of novels available, an over-valued currency that often turns out to be counterfeit. At its best, in Borges, Ray Bradbury and Edgar Allan Poe, the short story is coined from precious metal, a glint of gold that will glow for ever in the deep purse of your imagination.” — J.G. Ballard
I’ve designed the whole Trocados identity based on the idea of exchange, translation, conversion. The logo reflects these concepts especially on the changing of colors on the letter ‘o’. I’ve also created a cover system with illustrations that depict ambiguous figures who change their directions and colors.
Trocados was designed for different digital formats that includes pdf, epub and mobi files.