It’s really great to see your in-house projects come to life. This project was something that was first tossed around over a year ago, before the 2015 National Donut Day. Unfortunately, we ended up putting it off and changing it a bit. The original concept was going to involve a bit more humor and some made-up donut facts. After a few drafts of that script, we realized we weren’t landing the comedic style as much as we would have hoped and decided to focus more on a brief history of the donut.
 
At LooseKeys we love telling stories and when it’s a story about something you love like donuts, the pieces all come together. Diving into this project we also decided to do weekly audio updates about what we were working on, how the project was progressing and the challenges we were facing. 

 The donut is a favorite item for most of the team at LooseKeys but the person that loves it more than anyone else would be Jake Williams. Together, we wanted to celebrate this delightful treat with a video. This short animation showcases how the donut has transcended its simple beginnings and risen to a new level of pastry that is enjoyed at any time of the day, all over the world.