Working under the Fortune Brandsumbrella, Scott Wilson’s work for Swingline, ACCO and Wilson Jones in the late90’s marked the first project in which Wilson was empowered to designdisruptive, industry icons that would initiate the rebirth of stagnant officebrands. Wilson’s designs for Swingline balanced user behavioral insights, as gainedthrough ethnography, with graceful organic and ergonomic form.
Signaling Swingline’s focus on user-centered design-in a neglected and forgotten industry-the new design transcended this objective within the ‘office products’ category and became a source of inspiration for the industry as a whole.
Swingline proved that design couldtransform a commodity market through value-driven design stories. Thecollection became an instant financial success and went on to sell for over adecade in the market.