The Sub-Dimension
Subway Restaurant's Kids' WebSite.
A kid's site with several strings of interaction. First it's a treasure hunt for stolen toys (current toy premiums), the incentive for participation is a coupon for a free kid's meal. This call to action drives traffic to restaurants as well as gathering better feedback for future promotions. The objects with in the site were also interactive in varying degrees --from simple rollovers to online games and activities.