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    The aim of the project was to re-position and refresh The Kinetic, creating a timeless brand that can represent us as an evolving agency. The dec… Read More
    The aim of the project was to re-position and refresh The Kinetic, creating a timeless brand that can represent us as an evolving agency. The decision was made to keep the design focused and clean. Added to this we relaunched our site with using up-to-date digital technology to showcase our work. The concept for the logo is to show kinetic energy. The logo mark "k" is a line split by another force, the top part of the line forms the ascender of the lower case "k" and the bottom half the leg of the lowercase "k". The various business card designs capture an animation sequence, revealing a frame-lapse of what we as motion designers and digital creatives do. The spot UV applied to the frame lapse creates the illusion of motion when the card is tilted. "If it doesn't move it doesn't count", be it print, digital or animation, motion is our business. Read Less
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Brand exploration
 
Logo
 
Visual Laguage
 
Digital
 
Collatoral
 
 
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