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    About

    Pam Golding Properties wanted to make their brand more relatable. Who better to do this than Pam Golding agents themselves? After all, what sets… Read More
    Pam Golding Properties wanted to make their brand more relatable. Who better to do this than Pam Golding agents themselves? After all, what sets the company apart from its competitors is the warmth, personality and humanity that permeates from Pam, through every Pam Golding agent. It started with an exhaustive casting process. From 1583 hopefuls we shortlisted over 140 agents. Not every agent made the final cut, but 65 did. Including the very first one. Over 11 days, we toured South Africa capturing each agent candidly. No stylist or art department, just a Pam Golding agent as and how they wanted to be presented. The ad intended to show that every single agent embodies the values and spirit of Pam, keeping the 40-year legacy alive. By making Pam’s vast knowledge and expertise accessible to every potential client through her agents, we took away the intimidation of selling and buying a home, ultimately making Pam Golding Properties more relatable. Read Less
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