The Briefing was to develop a Character who can represent the brand DanKlorix.
So we came up with Dan. Dan is crazy about cleanliness. He is kind of a new species – a so called Clean-Nerd. His critical look wouldn´t miss the tiniest stain.
With his quenchless curiosity he finds the smartest solution for every Cleaning-challenge. Therefore he investigates all possible options until he is sure that he found the best solution to get rid of the dirt – even if the solution might seem a little bit weird. And that is what makes Dan very likeable.
He does not only swipe away filth and stains. He rolls up his sleeves, pushes his glasses up his nose, puts on his rubber gloves and finaly he opens his professional Clean-Case. And there - on top of everything else - you find a bottle of DanKLORIX: The best solution for every stain.
If a proprietor has any kind of problem Dan is there to help. He always has a professional tipp to simplify everyday-cleaning-life.
First Scribbles....
// Art Direction: Concept and Briefing/Coordination/Supervision Illustrator
