Ko is a company that produces scented goods such as essential oils, perfume, reed diffuser, etc. They have decided to make a kit that will allow customers to make their own scent with their essential oils that are also sold separately. The essential oils will be sold in stores (point of purchase included) but the kit itself is customizable to the user and is only offered online.
WHO
For people who want to play around with different scents. Also users that want to gift a perfume or a reed diffuser but want it to be a little more special than the average store bought. Hotels, spas, restaurant, stores and offices that would like to make their own custom scent for their restroom/lobby. This kit will allow them to test out different oils and once they have found their perfect blend they can order more of the specific essential oils they need.
WHAT
Very elegant and classy branding, everything KO includes in this kit will be high quality with use of strong materials (glass).
WHERE
This kit will be ordered online and completely customizable. Their essential oils are available in selected stores. (Point of Purchase included)
WHY
There are two brands that already exist that are similar to this. One is made for 6 year olds and the other for 60 year olds. I wanted to make something that I (an essential oil lover) would want to use.
HOW
To make perfume and reed diffusers, alcohol and or glycerine mixed with the choice of essential oils.
