Great Alaska Paper Co.
Graphic Design_2 /// AAU
Part 1: Brand a fictitious paper company and establish a unique identity and personality. Come up with a target audience and then design a logo, corporate identity, and color palette. In addition, assemble a large collection of found and original design elements and use these visual tools to expand the identity in to a set of paper swatch books. Part 2: Design a series of event collateral for the paper company based on the visual toolset.
This event is intended to market and promote the new company to printers and graphic designers. Combine the Indigenous Alaskan culture with an American tradition: The Sideshow.
Concept: "North to the Future", indigenous Alaskan art, carnival.