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    Re-branding of The State Theatre in Modesto, CA.
The State Theatre
Identity_1 /// Fall 2009

Re-branding of The State Theatre. Exploration and development of the new identity was created to reach an audience at an emotional level by integrating aesthetics based on analysis, research and intuition. Five logotypes were created to identify the various performances offered at the venue as show in the visual Standards Guide. One of the keystones in an Identity System is the Visual Standards which is created to outline the proper use of the system and includes specifics about type, clear-space, anatomy, brand experience, and product placement. These standards ensure that someone upholds the integrity of the mark and system that I created for the theatre.

The guide includes the following:

» Company History
» Identity
» Audience Profiles
» Anatomy of the Logo
» Alternative Versions
» Do’s and Don’ts
» Typographic Standards
» Color
» Graphic Style
Concept: Movement, performance, variety, architecture, cinema.