Conceptualizing and developing started around late March of this year (2016). I started mind-mapping to help break down my brand to it's truest form and from there I started sketching out ideas. With over 90+ unique iterations, there were a lot of paths for me to chose. Day-by-day, I ditched dead end iterations and built off others eventually coming to a conclusion that suited me best.
Branding can be hard, especially when you are doing it for yourself. I believe that I’ve created a mark that truly represents my brand ideals – both as a business and an individual. The mark is grounded, modular and simple, but complex in theory and value.
Let me know what you think of this project – your feedback is greatly appreciated.
Special thanks to –
Atmosphere Printing co.
Kaitlin Elicker, Jared Jackson
Friends / Colleagues