Take flame-broiled BK food, add some crazy toppings and then wash it all down with beer. That's the Whopper Bar. It was launched in Orlando in 2009 and now has locations in South Beach, Munich, Kansas City, New York City and Las Vegas. Below are images of in-restaurant merchandising, outdoor advertising and more.
WHOPPER BAR ORLANDO
WHOPPER BAR NEW YORK CITY
To welcome the Whopper Bar to New York, and New Yorkers to the Whopper Bar, a pizza burger was created and sold. It's exactly what it sounds like: A pizza that's a burger. Some people loved it. Some people hated it. Either way, it ensured that quite a few people were aware that America's Favorite Burger was New York City's own.
WHOPPER BAR LAS VEGAS
Billboards, Mobile Billboards, In-Casino Posters and Slot Machine Toppers
BK BAR CALLS MICROSITE
Like any good bar, if you know the lingo you can get extra goods. The BK Bar Calls microsite serves up new ways to have your meal.
BK Whopper Bar
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BK Whopper Bar

Traditional billboards, mobile billboards and in-restaurant signage for the BK Whopper Bar.

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