JUMP for Google VR
I was part of a small team at Google Creative Lab that was tasked with creating an identity for the launch of a new steroscopic 3D camera rig called Jump. The Jump rig is part of the Google VR ecosystem and can shoot and stitch together perfect 360° footage for an immersive VR viewing experience. My personal contribution was designing the logotype and to explore and experiment how the mark could live and move in 3D space. 
Exploration of different environments masked by the logotype.
 
 
The following video is a great example of what the Jump rig can capture. True steroscopic 360° video. Best viewed with Google Cardboard or similar VR headsets.
Directed by the talented Jessica Brillhart

 
Direction: Koen Malfait
Branding: Matt Delbridge

Designed at Google Creative Lab 2015
Jump Logotype
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Jump Logotype

Logotype design for Jump Camera Rig
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