University Project // Store Branding
Introduction
Dog ownership in London has grown in the past decade, and 8% of Londoners now at least have one dog.
Big extra costs may be involved in owning a dog in central London, but it isn’t putting people off bringing
their four-legged friends into the capital, and the demand is still growing.
However, eateries may turn dog owners and their pooches away and there aren’t much pet-friendly
eateries available in the city.
Idea
To propose a canine café that caters human and dog customers, a place for Londoners to enjoy
a cuppa & cake, also for daily fix of canine fluffiness.
