Brief

Adidas wanted everyone in Dubai to know they have arrived at Sole DXB,
the region's most important event for sneaker and street culture. 

 
Idea

Connect global sneaker culture to the landmark most associated with
Dubai through a well known practice in communities around the world:
 
We hung the adidas Stan Smith on the
tallest building in the world to create:


The highest shoe tossing in the world.
 
 
 
Hanging these shoes
Some references from the top of the tallest building in the world
3D Modeling of the shoes
First approach
With final textures
Compositing and color correction
Client: Adidas Middle east
Art Direction, 3D modeling, animation, compositing and editing: Diego Rodriguez Wikander
Copy writing and Voice Over: Brian DeGuzman
Adidas Sole DXB Teaser
44
874
15
Published:

Adidas Sole DXB Teaser

Adidas wanted everyone in Dubai to know they have arrived at Sole DXB, the region's most important event for sneaker and street culture.
44
874
15
Published:

Creative Fields