Brief
Adidas wanted everyone in Dubai to know they have arrived at Sole DXB,
the region's most important event for sneaker and street culture.
Adidas wanted everyone in Dubai to know they have arrived at Sole DXB,
the region's most important event for sneaker and street culture.
Idea
Connect global sneaker culture to the landmark most associated with
Dubai through a well known practice in communities around the world:
We hung the adidas Stan Smith on the
tallest building in the world to create:
The highest shoe tossing in the world.
Hanging these shoes
Some references from the top of the tallest building in the world
3D Modeling of the shoes
First approach
With final textures
Compositing and color correction
Client: Adidas Middle east
Song: King Kong by PVX
Art Direction, 3D modeling, animation, compositing and editing: Diego Rodriguez Wikander
Copy writing and Voice Over: Brian DeGuzman
