HOTEL EDER
Right in the middle.
Directly on the town square of Maria Alm in Salzburg, surrounded by the hustle and bustle of the 2000-inhabitants village and the breathtaking scenery of the Hochkönig resides the Hotel Eder. Since the 1950s, the family Schweiger has led this traditional institution, all while gradually growing and adding to the business. In 2014, the next generation took over – and tasked moodley brand identity with the new positioning of their Alpine hotel.
Over the years, the Eder has grown together with Maria Alm and its active village life: Music events, morning pints and the stopping by after work have become a part of the daily life by now. This feeling of being „right in the middle“ has also evolved into the key point and core of the new positioning. The consequently developed Corporate Design mixes the traditionally rural with urban elements and the illustrations make it clear that at Eder, the fun never goes short. And now – in the normally rather unpersonal world of the web – the host will even charmingly wink at you.
Credits:
Client: Eder’s Steinerne Meer Hotel GmbH
Brand Consulting/Project Management: Lisa Haller
Art Direction: Nicole Lugitsch
Graphic Design: Nicole Lugitsch, Britta Fuchs, Viola Prüller
Illustrations: Viola Prüller
Screen Design: Nicole Lugitsch, Britta Fuchs
Text: Andreas Leitner, Tamara Sill
Photography: Elisabeth Mörz,Tourismusverband Maria Alm (Bauernherbst am Dorfplatz)
Director Digital: Birgit Taucher
Web Development: Internet-Service Neumann
Screen Design: Nicole Lugitsch, Britta Fuchs
Text: Andreas Leitner, Tamara Sill
Photography: Elisabeth Mörz,Tourismusverband Maria Alm (Bauernherbst am Dorfplatz)
Director Digital: Birgit Taucher
Web Development: Internet-Service Neumann
