Andrew Little
Milwaukee, WI, USA
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Air Jordan | Modular Basketball Shoe
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Andrew Little
Milwaukee, WI, USA
Message
Message
Air Jordan | Modular Basketball Shoe
4891
276
0
Published:
Project Featured On:
CCS Portfolios —
Project Featured On:
Product Design —
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    A basketball shoe system using modular technology to allow users to play both indoors and outdoors. The shoe comes equipped with two pairs of per… Read More
    A basketball shoe system using modular technology to allow users to play both indoors and outdoors. The shoe comes equipped with two pairs of performance booties with different types of rubber on the bottom for each venue allowing the user to adapt to his/her court atmosphere. Read Less
    Published:
AIR JORDAN PLAYGROUND
Modular Basketball Shoe
The Air Jordan Playground implements modular technology to allow users to play in both indoor and outdoor venues, merging the two disconnected realms of basketball.
 AIR JORDAN PLAYGROUND
 DESIGN BREIF
 TARGET MARKET
CONSUMER IDENTITY
INSPIRATION / IDEATION
FINAL DESIGN
PERFORMANCE SPECIFICATIONS
MODULAR TECHNOLOGY
FEATURES / MATERIALS
MAYAN COLORWAY
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