Trochòsports Branding: I created the name "Trochòsports" from the Greek word "Trochòs" which means "wheels." Trochòsports is a magazine I created about sports on wheels including Roller Skating/Blading, Skateboarding, Motorcycling, Bicycling, Wheelchair Sports, and all sports involving wheels. The logo was heavily concepted and based on the word "Trochòs," designed to be a versatile wheel. I chose a neutral yet bold, 3-color type palette that appeals to both men and women on fire for sports on wheels. Finally for the type palette I chose specific Futura faces that would create the proper type hierarchy on the magazine layout, especially the cover pages; I paired Futura with Garamond for the body type. Overall the branding is simple yet bold enough to create a sense of adrenaline often felt during sport competitions.