The concept behind this visual design system came from the lack of underground metro and pride from my hometown of Birmingham in England. My hometown has a negative association of being dirty, ugly and unprogressive and now the city is changing its image to be a modern and diverse city - old brutalist architecture is being replaced by dynamically designed buildings.
As Birmingham is the second largest city in England, there’s thousands of commuters that have to come in and out of the city everyday. Currently without a fast metro service, Birmingham relies on buses and a very limited tram line. With the establishment of the metro, traffic can be cut down in the city centre and allow for Birmingham to establish its overall image as a progressive and modern city.