Pixel Bucket is specialized in web design, development and consultancy so I had to make a logo that includes all these terms. Therefore, the "web design" term is well shaped by the title itself so I created a bucket full of pixels. Development is defined by the simple, legible, though strictly measured text (letters are formed by squares, in this particular case by pixels). Finally, the consultancy term is described by personifying the logo (from a general view the logo looks like a smiling person ready to help).