Catalyst for Inspiring Change.
How can design create self awareness in personal energy consumption among young consumers?
Moving can be stressful and exciting. There are unknowns and new experiences. One of the new experiences I encountered was during the Wisconsin wintertime. Wisconsin winters can be brutal, but my first landlord’s (ab)use of heat was far more brutal.
Research
Research
Research
Research
LAYER is a brand and movement. It addresses our overconsumption of energy, in particular, the energy used daily for heating homes.
How can design create self awareness in personal energy consumption among young consumers?
LAYER motivates and informs young consumers how to make responsible energy consumption choices within their day to day fashion. The goal is to inspire, layer clothing as an alternative, and to use less heat.
How can design create self awareness in personal energy consumption among young consumers?
LAYER motivates and informs young consumers how to make responsible energy consumption choices within their day to day fashion. The goal is to inspire, layer clothing as an alternative, and to use less heat.
Breakdown
Stationary Set (Business Card, Envelope, Letterhead)
Business Cards
Poster
Sweatshirt
There are possible negative environmental impacts that can arise from harvesting cotton. Knowing that, LAYER is committed to using 100% organic cotton in all of its textile products.
Socks
Hats
Tag Outside
Tag Inside
Webpage
Webpage
Webpage
