The Ster-Kinekor #OpenEyes campaign asked South Africa to suggest Philani Twala’s first ever movie after being blind for 10 years.
The printed & digital outdoor elements of the campaign carried the theme of the movies through into their messaging - using instantly recognisable movie characters from various genres as the first thing he’d see when his bandages were first taken off, in place of the expected ophthalmologist.
The printed & digital outdoor elements of the campaign carried the theme of the movies through into their messaging - using instantly recognisable movie characters from various genres as the first thing he’d see when his bandages were first taken off, in place of the expected ophthalmologist.
Copywriter - Andrew Pearson
Art Director/Creative Director - Michael Lees-Rolfe
Photography by David Pryor
Illustration by Condor
